Toronto, ON – April 28, 2026 — Orbyt Media announced today a new strategic partnership between Blackburn Media and Production Vault, bringing one of the industry’s most comprehensive imaging and production platforms to Blackburn’s network of radio stations across Canada.
Blackburn Media will utilize Production Vault to power its station imaging, creative assets, and overall sound design, strengthening brand consistency across its portfolio.
Production Vault, the flagship production and imaging service by Reelworld and made available for cash or barter across Canada from Orbyt Media, is widely recognized for its expansive library of radio imaging elements, including sweepers, promos, branded song intros, a vast array of topical, trending and format-specific music beds, and a huge library of imaging-focused sound design to elevate station sound and streamline production workflows.
“Production Vault gives us a strong modern sound that we can scale across our markets, while still allowing each station to feel local and relevant,” commented Dan Wylie, Director of Programming for Blackburn Media.
“This collaboration reflects what we value most at Reelworld—working alongside broadcasters who are intentional about their sound and serious about their brand. Production Vault is about the listener experience, and Blackburn Media clearly understands how great sound translates into stronger connections,” added Craig Wallace, Chief Experience Officer at Reelworld.
“Bringing Blackburn Media and Production Vault together is exactly the kind of partnership we strive for at Orbyt Media—connecting best-in-class solutions with forward-thinking broadcasters to help them sound bigger, sharper, and more competitive in every market,” said Heidi Baiden, Senior Director at Orbyt Media.
This collaboration underscores Orbyt Media’s ongoing commitment to delivering meaningful partnerships that drive innovation and growth for broadcasters nationwide.
For more information on Production Vault or other Reelworld products offered by Orbyt Media, contact Heidi Baiden at heidi.baiden@orbytmedia.com or Heather Edwards at heather.edwards@orbytmedia.com.
About Orbyt Media
Orbyt Media is a Canada-based content syndication group, delivering programming to more than 450 radio stations across 155 markets nationwide.
